How Former Drug Addict Suroosh Alvi Created Vice Into A Juggernaut
There’s a pretty good likelihood that you’ve heard, read or watched some type of Vice content.
Whether it was one of their short YouTube docos that rose to prominence in the mid 2000’s, articles directly from their website or even film and videos on their free-to-air channel Viceland. The company has become a thought-leader and huge player in youth media and wider content marketing + production.
But let me tell you now, the story of how it all started is one you would probably have never expected. In the above episode of How I Built This, Vice Co-Founder Suroosh Alvi explains how he went from the lows of being a struggling drug addict to start Vice as a Canadian print mag, and growing into a multi-billion dollar business.